Target [Activation Concept]
The Goal
Design a scalable and easily deployable set of installations that can be easily transported and activated in any given site.
The Proposal
Use a mix of existing Target assets along with some new installations like a DJ Booth made out of store baskets, a photo op using a larger than life reciept, and a plinko game using an adapated target logo. Each install acts individually and depending on the scale of the site different ones could be deployed.
What I Worked On
As the senior designer on this project I created initial concepts, 3D models, renderings, and client facing presentations. The project was ultimately unrealized because of covid.
All designs are owned by MKG & Target.