Facebook at SXSW [Activation Concept]
The Goal
Create a series of installations highlighting Facebook’s watch app during SWSW.
The Proposal
Using Facebook’s existing brand palette, engaging installations are placed throughout the site. Installs included an interactive Community Market game, an infinity mirror seating area overseeing oversized phones displaying FB Watch content, and a snack station.
What I Worked On
As the senior designer on this project I created initial concepts, 3D models, renderings, client facing presentations, construction documents, and oversaw the fabrication of these custom pieces. The project was ultimately unrealized because of covid.
All designs are owned by MKG & Facebook.